Host: Big Water Consulting
Target Audience: Program managers,communications staff and development officers from small- and medium-sized nonprofit and public interest organizations
Where: 4th floor Learning Studio at 220 and Change, 220 2nd Ave S. Seattle, WA 98104
When: May 8, 2014, 10:00 am – 11:30 am
Ticket Cost: $15, $10 for GlobalWA members or $20 for two staff members from the same organization
Compelling organizational narratives may justify nonprofits’ decisions to launch campaigns to tackle social, environmental or other problems. However, potential supporters, as well as staff and managers, still need to know whether their organization has properly targeted its efforts and is maximizing its potential impact. They ask hard questions like, “Is this problem really that bad?”, “Why did they choose to work there?”, or “How do I know if this program is making or will make a difference?” Targeted data and well-framed maps support and build on mission-based narratives to help nonprofits answer those questions, documenting impact and showing the extent of an organization’s reach. Such data and maps can only realize their full potential when staff across all departments recognize that data-driven transformation is dependent on their participation and facilitation. To become more efficient and generate maximum support, organizations must integrate existing data and investigate the possibility of collecting new data so that a combination of narrative, imagery and both spatial (location-based) and non-spatial data can help them chart their course and tell their story.
Topics covered will include:
- Application of Data and Maps for Program Management, Communications and Development: the common benefits and different applications
- The Essential Toolkit for Becoming Data Informed on a Budget: technology and open-source software, how to use and how to maintain it
- The World of Possibilities in Mapping and Data to Further Your Mission: digitization of paper data, data visualization, spatial exploration of the relationships between data, mapping of organizational reach and impact
- Identification of the Relevant Figures and Metrics to Pinpoint Need and Assess Program Efficiency: i.e. spatial distance between protected ecosystem and planned development or prevalence of a disease in a certain target area
- Breakdown of Data Silos within Organizations to Facilitate the Most Effective Use of Data and Maps
- Use of Existing Data Sets versus Collecting Your Own Data: issues of cost, availability and focus
Participants in this 90-minute workshop will explore the impact of data on all aspects of project management and marketing and participate in small group exercises. These exercises will allow them to determine how the using existing data or newly collected data could reshape their organizations and reenergize their supporters on a budget.
Twitter hashtag: #chartingcourse
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